Quick Links
V Giridhar
PhD (IIM Shillong)
Assistant Professor, Department of Management Sciences
Research Interest
Subaltern Consumer Culture, Consumer Behaviour, Retail Management
Office
R. No: 314,
Department of Management Sciences
IIT Kanpur,
Kanpur 208016
Education
PhD (IIM Shillong)
Teaching Area
Marketing Management
Consumer Behaviour
Sales & Distribution
Retail Management
Selected Publications
JournalsKumar, S., Giridhar, V., & Sadarangani, P. (2019). A cross-national study of environmental performance and culture: Implications of the findings and strategies. Global Business Review, 20(4), 1051-1068.
Sreen, N., Sadarangani, P. H., & Giridhar, V. (2019). A path from cultural values to mobile travel app use. International Journal of Indian Culture and Business Management, 18(3), 251-271.
Book ChapterGiridhar V., Joshi, R., Sadarangani, P. H. (2016). Purchase Intentions of Indian Consumers towards Foreign Brand Apparel – Evidences from India. Designing and Implementing Global Supply Chain Management, IGI Global.
Conference Presentations
Giridhar, V., Sadarangani, P. H. (2016). Extension of Technology Acceptance Model. Conference proceedings at 7th Conference of Excellence in Research and Education. IIM Indore, Indore.
Giridhar, V., Sadarangani, P. H. (2014). A Cross Cultural Study of Possessions in Migrating Communities: Indian Sub-continent and Occidental Cultures. Conference proceedings at 3rd International Marketing Conference. MARCON 2014, IIM Calcutta, Calcutta.