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Shashi Shekhar Mishra
Fellow in Management (IIM Lucknow)
Assistant Professor, Department of Industrial & Management Engineering
Research Interest
Marketing
Education
Fellow in Management, IIM Lucknow 2012
B. Tech (Plastic Technology) -HBTI Kanpur (2004)
Selected Publications
Shashi Shekhar Mishra and K.B. Saji, (2013) "The impact of institutional variables in new high- tech product development processes: The moderating roles of perceived risk and project duration", Marketing Intelligence & Planning, Vol. 31 (2), pp.160-178.
K.B. Saji and Shashi Shekhar Mishra, (2013) "Investigating the role of firm resources and environmental variables in new product commercialization", Journal of Product & Brand Management, Vol. 22 (1), pp.18-29.
Shashi Shekhar Mishra and K.B. Saji, (2013) "Moderating roles of organizational inertia and project duration in the NPD process: an empirical investigation", Journal of Product & Brand Management, Vol. 22 (1), pp.52-64.
K. B. Saji and Shashi Shekhar Mishra (2012), "Antecedents and consequences of technology acquisition intent: empirical evidence from global high-tech industry", Journal of Strategic Marketing, Vol. 20 (2), pp. 165-183.
K. B. Saji and Shashi Shekhar Mishra (2010). Does New Product Typology Moderate the Technology Substitution to Readiness-to-Design Relationship in New High-tech Product Development Process. Paper presented at the ISBM- Penn State University Conference held at Harvard Business School (USA) during 11-12 August 2010.