MBA635A - Marketing Of Services
Prerequisites:
3-0-0-9
Course Contents
Needs intricate localization. Managing on line on demand multiplicity makes marketing of services challenging. Service marketing is a thriving area of academic pursuit and excellent textual as well as research findings will support this course. Strategic Marketing of Services Segmentation and Targeting of Service Positioning Service Marketing as Process Service Product Service Delivery Services capes Some Cases: Four customers in search of solution (Segmentation) Vertical Net (eBusiness Strategy
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