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Arun P. Sinha
Fellow in Management (IIM Ahmedabad)
Professor, Department of Industrial & Management Engineering
Research Interest
Strategy, International Business & Cross-Cultural Management, Financial & Cost Accounting, Managerial Economics, B2b Marketing
Office
Department of IME
IIT Kanpur,
Kanpur 208016
Education
Fellow in Management, IIM Ahmedabad.
B.Tech, IIT Kharagpur
Selected Publications
Arun P Sinha, Arpita Pandey, Beauti Pagging, Harshad D Nimje, & Vijay Kibe, Is there 'Pyramid at the Bottom': Studying a Traditional Micro-Retail Business in Urban India,International Journal of Arts and Sciences Conference, Harvard, Boston, 26-30 May, 2013.
Arun P Sinha, Neeraj Agarwal, and Johnson, B2B Advertising in an Emerging Economy: Rational vs. Emotional Appeals, and Gender Stereotypes, 19th International Business Research Conference, Melbourne, 19-21 November, 2012.
Arun P Sinha and Rajat Mahajan, An Empirical Study of Business Strategy in Service Firms, International Academy of Business and Economics, IABE-2008 Annual Conference, Las Vegas, 19- 22 October, 2009.
Dorendro L and Arun P Sinha, Strategy Process in the Small Enterprise, 12th Annual Convention of the Strategic Management Forum, IIM Bangalore, 27-29 May, 2009.
Arun P Sinha and Himanshi Vij, Northern India Call Centre Limited, a case presented at 11th Annual Convention of the Strategic Management Forum, IIT Kanpur, 8-10 May, 2008.